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Silver Mushroom, a family-run online store, has launched its first television commercial.

Founded by sisters Rebecca Kane and Emmie Brookman in 2011, their website sells ethical homeware products, and the ad will air every weekend on ITVBe throughout November.

“We’re beyond excited to launch our very first TV advertising campaign, especially on a channel as popular as ITVBe, which is well-loved by our target audience,” said Rebecca Kane, CEO of Silver Mushroom.

“We’re so pleased with the final advert – it’s brilliant campaign that communicates Silver Mushroom’s ethos so well and serves as an introduction to those who haven’t heard of us before. It’s coming at the perfect time, as we continue to grow and as we head into the run up to Christmas.”